10/29/2022 0 Comments Promotional overkillWe took our analysis even further, to see how ads with promotional content performed when compared to those without.Ĭlearly, ads with promotion content performed a lot better. Promotion extensions performed better here too, converting 3.47% more than headline and body copy clicks. That’s a lot!Ĭonversion rates from promotion extension: 5.37%Ĭonversion rates from sitelink extension: 1.99%Ĭonversion rates from headline and body copy: 1.90% We recently analyzed ad campaigns for two clients to see where people were clicking to convert.Ĭonversion rates from promotion extension: 13.02%Ĭonversion rates from sitelink extension: 4.06%Ĭonversion rates from headline and body copy: 3.66%Īs you can see, conversion rates from clicks on ads with promotion extensions were 12.36% higher than ads without the promotion extensions. Conversion Rates Are Higher for Ads With Promotion Extensions This can give you an edge during competitive promotional events, such as Black Friday – and even most weekends. When you add a promotion extension to an ad, you gain a little bit of extra real estate at the bottom of your ad. Promotion extensions have some real advantages over merely updating ad headlines and body copy with promotional content. In this article, I’ll explore the value of promotion extensions and describe how you can use them to get more clicks and conversions – and even include some original research findings. #Promotional overkill updateSo you have a big promotion planned, and you want to advertise it with Google Ads.įor many advertisers, the one (and only) thing they’ll do is update the headline and/or body copy of their ads to draw attention to the sale.īut that’s not the only way - or even sometimes the best way - to promote special promotion events.Īs the name suggests, promotion extensions are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.
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